The Importance of Video


Video is taking content marketing by storm. The human brain is trained to react to sound and movement. 90% of the information that the brain processes is visual. One minute of Video is the equivalent of 1800 words. No other medium has the impact of Video.

Impact of visual content marketing

  • Willingness to read content with colored visuals 80%
  • Retention 72 hours later if information is paired with an image 65%
  • Increase in views if content has relevant images 94%

Client reaction when video is part of your content

%

Desire to purchase increase

%

Email open rate increase when the word “video" is in subject

%

Email click through rates increase

%

Email list unsubscribe reduction

Mobile Video Plays Is Rising

Facebook says

In 2017 most of the news feed will be video based

YouTube search

YouTube is the second largest search engine after Google

Advent of the Smartphone

Never before video has been so accessible to the global population

Our Most Popular Video Styles


High Impact

Movie & Slides

Slides

The long arm of video


US internet audience watching online videos

Time spent on pages with video on them

%

Smartphone users watching mobile videos